Automate the process of sending different types of messages, ensuring the delivery of relevant content to customers at the right moment.
Traditional email marketing campaigns are becoming less effective: open rates only reach 23%, and click-through rates (CTR) do not exceed 3%. In contrast, chatbots deliver remarkable results: 85% open rates and 40% CTR.
Statistics show that customers are much more likely to respond to instant and personalized messages than to mass "spam" emails. A common mistake businesses make is automatically adding all customers to their mailing list, which quickly turns into spam and causes frustration.
However, automated messages in chatbots work differently: messages are only sent to those who have voluntarily subscribed to your bot on a messenger platform. This means that the subscriber is already interested in your news and offers, and thus ready for engagement.
The messaging interface on the ConnectiveOne platform opens up new opportunities for using this classic digital tool. Thanks to advanced features, your messages reach customers with significantly higher effectiveness.
A chatbot for newsletters helps optimize one of the most common tasks in marketing — sending promotional offers, news, and important notifications. Thanks to trigger-based automation, newsletters are launched according to conditions that you set yourself, depending on your business needs. Examples of topics for newsletters include:
Chatbots provide the ability to effectively manage and personalize subscriptions, unlike traditional CTA buttons and online forms. Users voluntarily opt-in to receive your messages, and consent to receive notifications via the bot becomes a prerequisite for communication. This allows you to build a database of interested individuals who are eager to receive new offers and learn more about your company.
Grouping customers based on real-time data such as acquisition source, demographics, purchase history, and interests allows you to create more accurate targeting and improve the effectiveness of marketing campaigns.
By tracking users' movement through dialogue branches, you can not only assess their needs but also determine at which stage of the sales funnel they are.
With information about the customer's purchases, you will be able to offer help on time, understand their interests, take feedback into account, and deliver only the relevant content.
By using personalized messages, you can effectively encourage potential customers to make a purchase without being pushy. The chatbot acts as a virtual consultant, regularly informing users about your products and gently reminding them of your brand in a polite, non-intrusive way.
With automation and a user-friendly operator interface, you can send notifications and broadcasts accurately and on time to all contacts, minimizing the risk of human error.
Messages are sent automatically based on a predefined scenario — all you need to do is track and analyze the stats. Just set the conditions for triggering messages and chatbot replies, and the system will handle the rest for you.
Automatic mailings in chatbots are not just a message, but a comprehensive automation of ConnectiveOne marketing that allows businesses to build personalized communications with customers.
Your customers don't need to download new apps, and your business doesn't have to spend resources creating them. Our chatbot integrates with popular platforms already used by millions, as well as with your corporate systems. It's a quick and efficient solution that helps optimize communications and save resources.
The chatbot easily integrates with your website, social media, and other platforms. It also allows seamless merging of automated responses with "live" support — upon the customer's request, an operator can join the conversation. This creates a comfortable interaction for users and enhances the level of service.
Your customer gets the information they need in just a few seconds. This is critically important for businesses because a 5-10 minute wait reduces conversion chances by 4 times, and a 30-minute wait drops it by 21 times. Our chatbot ensures an instant response, maintaining customer interest and loyalty.
By tracking query statistics, ratings, and feedback, you gain a deeper understanding of your audience's needs and preferences. The chatbot can suggest new products based on customers' purchase history, popular items, and other data. This helps personalize the experience and increase customer satisfaction.
Quality service directly impacts customer loyalty. A chatbot with a properly set up sales funnel can increase conversion rates multiple times. The key is to create an effective scenario: guide the user to the appropriate branch, provide clear answers to their questions, and address their main needs. This significantly increases the chances of a successful deal.
Automatic mailings in chatbots allow businesses to combine the convenience of trigger scenarios with the power of personalized messaging. You get ready-made mechanisms to instantly inform customers, incentivize repeat purchases and increase loyalty without unnecessary effort. The use of chatbots in business becomes not only a communication tool, but also an effective channel for sales growth.
Ready to get all the benefits of automated mailings with ConnectiveOne? Write to us to learn more about the possibilities of the platform for your business and get a customized offer!
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