Foxtrot Reduces Support Response Times by 30% with ConnectiveOne

Case study with Foxtrot’s Head of Contact Centre

Member of
Euronics
International BV
Stores
120+
Founded
1994
Team
3,000+

KPIs and results of Foxtrot’s service automation

28% of inquiries automated

0% missed messages

Average response time down 30%

Lower operator workload

and optimized staffing while maintaining service quality

Scaling customer service for a network of 120+ stores requires more than just a chatbot—it demands a flexible ecosystem. Implementing ConnectiveOne enabled Foxtrot to build a hybrid service model where empathetic AI handles 28% of routine inquiries, allowing agents to focus on expert consultations. This not only reduced response times by a third but also ensured transparent SLA control across all digital channels, from Telegram to Facebook.

A key feature of the project was deep integration with mapping services. By combining AI-driven scenarios with Google Maps, Foxtrot customers can now automatically receive information about the nearest store locations and estimated delivery times directly within the chat window. This significantly enhances self-service capabilities and reduces contact center workload during peak periods.

How retail communication worked before implementing an AI platform

Customer enquiries arrived via Telegram, Viber, Facebook, the website and other messengers each with its own interface. There was no single, centralised platform, no scalable automation, and an ever‑growing volume of repetitive enquiries. Delivering support without increasing headcount was almost impossible. Another blocker was the lack of Google Maps integration to identify the nearest branch and calculate delivery options.

Foxtrot needed a single platform that combined omnichannel communications, AI and mapping services.

Omnichannel solution for retail: a unified operator workspace combining Telegram, Viber, Facebook, Instagram, web, and Google Maps

Why Foxtrot chose ConnectiveOne and what challenges it solved

Foxtrot chose ConnectiveOne as the only solution that brings together:

One interface

A single interface for all digital and messaging channels. Implementing a unified workspace eliminated the need for Foxtrot operators to switch between dozens of messenger and social media tabs.

Infographic of communication channel integration (social media, messengers, Google Maps) with the ConnectiveOne omnichannel platform

AI chat and no‑code flow builder

The AI chat and flexible no-code scenario builder enable teams to create complex service and sales workflows independently, without involving developers.

ConnectiveOne visual no-code scenario builder: configuring lead capture logic and automated chatbot responses for Foxtrot

Google Maps integration

Thanks to deep integration with Google Maps, customers can get information about the nearest pickup points, accurate delivery times, and location details directly within the chat.

ConnectiveOne integration with Google Maps: automatic display of nearest delivery locations, map positioning, and delivery time estimation in the chatbot
Testimonial from Olena Nosanova (Head of Contact Center at Foxtrot) on results achieved with ConnectiveOne

Head of the Contact Centre at Foxtrot

Олена Носанова

«After rolling out ConnectiveOne, we automated approximately 28% of all customer enquiries and reduced missed messages to zero»

Key Objectives

ConnectiveOne

Centralise all requests in a single interface, with SLAs and status tracking

ConnectiveOne

Automate high‑volume enquiries (delivery, returns, FAQs) to reduce agent workload and boost self‑service/containment

ConnectiveOne

Ensure availability with a hybrid model — AI for routine queries; agents for complex or sensitive cases, with seamless handover and full context

ConnectiveOne

Build a scalable, flexible platform that adapts quickly to future needs and new channels.

Channel centralisation

By unifying all entry points (Telegram, Viber, Facebook, website, and other messengers) into a single workspace, operators can see the full customer interaction history regardless of the channel used. This allowed Foxtrot to completely eliminate lost inquiries, remove duplicate requests, and ensure transparent SLA tracking for every interaction.

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Retail operator dashboard interface: centralized conversations from Messenger, Viber, WhatsApp, Telegram, and Gmail in a single window for fast customer support

Automation of routine conversations

Pre-built scenarios and AI chat flows for standard requests allow instant resolution of delivery questions and order status inquiries. This frees up the team’s capacity, enabling agents to focus on complex cases that require deep expertise and a personalized approach.

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ConnectiveOne automation flows: visualization of chatbot scenarios for consultations, service setup, and transitions to documentation

Google Maps integration

Integration with Google Maps enables automatic selection of the nearest locations and precise delivery time estimates directly within the chat window. This allows customers to instantly access essential logistics information, significantly improving self-service and the overall online shopping experience.

Example of Google Maps integration in the ConnectiveOne chat platform for selecting delivery locations

Metrics tracked by the Foxtrot team

  • Share of enquiries resolved via self‑service
  • Missed messages
  • First response time
  • Agent productivity
  • CSAT per interaction AI CSAT now at parity with agents, and improving
“Bringing omnichannel communications and AI automation into a single platform gives us transparent analytics and true SLA control”

Head of Contact Centre, Foxtrot

Олена Носанова

Economic impact of AI automation implementation

Optimised operating costs through automation and more self‑service. Agent workload decreased, freeing capacity for complex cases and revenue‑driving tasks — without increasing headcount.

Head of Contact Center, Foxtrot

Testimonial from Olena Nosanova (Head of Contact Center at Foxtrot) on results achieved with ConnectiveOne

Benefits of ConnectiveOne for Foxtrot and large-scale retail

ConnectiveOne operator panel interface: consolidating conversations from Instagram, Telegram, WhatsApp, and other messengers into a single window for efficient support
Omnichannel capabilities

Omnichannel platform

One workspace for all customer conversations across messaging apps, email, social and web — with unified history, routing and SLA control.

FastLine AI agent

Fastline AI Agent

Resolves up to 40% of enquiries automatically, 24/7. Instant answers with seamless hand‑off to agents for complex cases and full context preserved

Analytics

Analytics

Real‑time dashboards and transparent reporting on volumes, containment, SLA adherence, agent efficiency and CSAT

Scenario builder

Scenario Builder

Create and update automated flows and business rules without developers; versioning, testing and quick rollout.

Reliability and security

Reliability & Security

Enterprise‑grade security with role‑based access (RBAC), SSO, audit logs, and encryption in transit and at rest. GDPR‑ready hosting and high availability.

Extensive integrations

Extensive Integrations

Seamless connections to CRM, ERP, telephony, payment systems and Google Maps — plus open APIs and webhooks for anything else.

Impact on self-service

Impact on Self-Service

More customers help themselves 24/7: higher containment and adoption, fewer repeat contacts and shorter queues.

Improved service quality

Improved Service Quality

Faster 24/7 responses with less reliance on agents. More personalised, consistent service — at lower operational costs.

The future of Foxtrot’s partnership with ConnectiveOne

Next we are launching the AI Sales Agent — an in‑chat assistant that guides customers through the catalogue, recommends products, checks stock and delivery options, builds the basket and takes them through to checkout. When needed, it hands off to a human agent with full context.

Head of Contact Center, Foxtrot

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