ConnectiveOne + E-chat Integration: What Did Our Clients Dobrozem and UNIVERSALNA Gain?

ConnectiveOne is always looking for new ways to help clients deliver a better customer experience.
Our integration with E-chat is one such example, making it possible to add number-based Viber and Telegram accounts as communication channels in ConnectiveOne.

Implemented for:

Logo Dobrozem
Логотип Універсальна

About the partner

E-chat is a gateway that connects Telegram and Viber as full-fledged business communication channels, allowing companies to engage with customers in the messengers they already use and prefer.

The Challenge

ConnectiveOne clients Dobrozem and UNIVERSALNA wanted to expand customer communication beyond Viber and Telegram chatbots and move toward live, personalized conversations in the channels their customers find most convenient — without losing centralized control over all interactions.

Diagram of Telegram and Viber integration with the unified ConnectiveOne operator panel for centralized management of customer inquiries.

The Solution

With the ConnectiveOne + E-chat integration, both companies added number-based messenger accounts as full-fledged channels within a single operator workspace:

ConnectiveOne

Dobrozem — Telegram and Viber

ConnectiveOne

UNIVERSALNA — Viber

All messenger conversations now flow into ConnectiveOne alongside other communication channels, eliminating the need to use separate apps or switch between systems.

Business Benefits

Outbound communication without limitations

Businesses can initiate conversations with customers using a phone number or @username, even if the customer has not contacted them before. This enables proactive outreach to the customer base instead of limiting communication to inbound inquiries.

Illustration of outbound customer communication via phone number or messenger username.

A familiar experience for customers

Conversations feel like regular one-to-one chats in the messenger customers already use — without bots or complicated menus to navigate.

Illustration of a natural one-to-one customer conversation in a familiar chat experience without bots or complex menus.

Flexible automation scenarios

E-chat supports conditions, actions, operator handoff, and integrations. Automation scenarios run through natural text-based conversations rather than button-driven menus.

Illustration of an automated messaging workflow with conditions, actions, and seamless handoff to an operator.

AI on the front line

ConnectiveOne adds an AI categorization layer to automatically identify the topic of each inquiry, as well as the Fast Line Pro AI agent for instant responses to common customer questions.

Illustration of AI-powered request categorization and automated responses to common customer inquiries.

Smart routing

Inquiries are automatically routed to the right manager based on topic, skill group, or the channel number linked in the CRM. This is especially useful in sales, where assigning a dedicated manager to each customer is important.

Illustration of automatic routing of customer inquiries to the right manager based on predefined rules.

Full-featured messaging

Text, files, and voice messages — the familiar functionality of Telegram and Viber is available directly in the operator workspace.

Illustration of managing text, files, and voice messages within a single operator workspace.

Results

The ConnectiveOne and E-chat integration expanded customer communication through number-based Viber and Telegram channels and enabled faster customer interactions.

Positive change

A new way to reach customers through messengers they already actively use

Positive change

Faster response times by bringing the new channel together with other communications in one system

Positive change

First experience with outbound Viber and Telegram campaigns for informing the customer base

Typical Use Cases

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Managers communicate with customers directly from the CRM

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Assigning a dedicated manager to each customer in B2B and B2C sales

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AI-powered categorization of inbound inquiries

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First-line support with escalation to a human operator when needed

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