Imagine this: a customer shares their contact details in a chatbot, and within seconds that contact appears in your marketing database, ready to receive a personalized offer. No delays, no manual work for the team, and no risk of the contact getting lost between systems
Here is how the partnership works in practice: ConnectiveOne handles the customer conversation in the messenger, including contact collection, chatbot scenarios, and support, while eSputnik receives that contact in its CDP and uses it to launch personalized campaigns and triggers. Together, the two platforms cover the full journey from the first message in the bot to a repeat purchase, rather than focusing on only one layer such as support or marketing
One example of this approach is the integration we implemented for our shared client, the flower delivery service Flowers.ua
Implemented for:
Partners
ConnectiveOne is an omnichannel communication automation and AI customer support platform that brings chatbots, messengers, and CRM processes together in a single system
eSputnik is a customer data platform. It enables businesses to collect, unify, segment, and activate customer data, create personalized product recommendations, and communicate with customers across nine channels
ConnectiveOne works at the customer conversation stage and captures contact details at the moment of interest, while eSputnik stores and unifies this data so it can be used for segmentation and marketing campaigns. Together, the platforms connect the journey from the first interaction to ongoing personalized communication.
Without the integration, a contact shared by a customer in the Telegram bot could remain only in the chatbot database or be transferred to eSputnik manually and with a delay. This creates the risk of duplicates, missing data, and missed trigger communications, such as post-delivery follow-ups or seasonal offers.
The integration removes this gap: data collected during the conversation is automatically transferred to eSputnik and can immediately be used for segmentation and campaigns.
Without a connection between the systems, the typical gap looks like this:
A customer messages the Telegram bot to check an order status, choose a bouquet, or ask about a promotion, and leaves a phone number or email address
The contact remains in the chatbot database or in a manager’s spreadsheet
The marketing team in eSputnik either does not see the contact at all or receives it later and without the required attributes
The result is duplicate records, manual export and import, and missed triggers such as abandoned cart reminders, post-delivery follow-ups, or seasonal campaigns for International Women’s Day, Mother’s Day, and other occasions
The ConnectiveOne and eSputnik integration provides automatic contact synchronization between the two systems. As soon as a new user appears in ConnectiveOne, for example a new subscriber to the Flowers.ua chatbot, their data is instantly transferred to eSputnik without any manual action from the team.
For Flowers.ua, we implemented an extended data exchange scenario. The integration transfers not only basic contact information but also additional customer profile attributes, allowing for more accurate segmentation and more personalized campaigns.Synchronization works in two modes: real-time transfer of new contacts and a one-time transfer of the existing database. Data exchange also works in both directions.
Synchronization removes the disconnect between the channel where customer interaction happens and the marketing database
For the business, this means less manual data management and more opportunities to use customer data in personalized communication
Data in ConnectiveOne and eSputnik stays aligned, giving the team a single source of truth without discrepancies or manual reconciliation
Customer profiles are transferred between the systems automatically, without manager involvement, so the team can focus on customer communication instead of data administration
Thanks to synchronization, customers receive relevant and up-to-date messages without unnecessary duplication, which directly improves brand trust and the overall customer experience
For Flowers.ua, the main impact of the integration is automated contact management and more up-to-date customer data in eSputnik
The ConnectiveOne and eSputnik partnership continues to evolve. The next steps include:
Expanding and deepening two-way data exchange, including transferring customer profiles from eSputnik back to ConnectiveOne to create a more complete customer view
Expanding the list of customer profile attributes that are synchronized to support new use cases for Flowers.ua and other shared clients
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