Case Study
With Iryna Hutsal, Director of the charity platform dobro.ua
dobro.ua, Ukraine's leading charity online platform, faced the challenge of efficiently managing the flow of donations and interacting with donors. With the help of ConnectiveOne, it was able to improve these processes, ensuring instant access to important information and boosting the efficiency of fundraising for charitable initiatives.
Before implementing ConnectiveOne on the dobro.ua platform, communication with users primarily occurred via email or direct contact with project authors. As the platform collaborates with numerous charitable organizations, it became clear that optimizing interactions was necessary to streamline workflows and improve efficiency.
As a result, dobro.ua integrated ConnectiveOne — an automated system for efficient communication that allows users to quickly access information about charitable projects and easily make contributions through channels that are convenient for them.
Thanks to the implementation of ConnectiveOne on the dobro.ua platform, the number of email inquiries has significantly decreased. This is a clear indicator of the chatbot’s effectiveness in handling typical user queries. "We can confidently say that the number of direct emails to our inbox has reduced, which is strong evidence of process optimization thanks to ConnectiveOne."
The platform maintains a steady level of donations through communication channels, including Viber and Telegram, thanks to the user-friendly interface and effective campaigns set up via ConnectiveOne. Additionally, the overall user satisfaction has improved.
"Thanks to ConnectiveOne, we are solving two tasks simultaneously: communication with our audience and attracting charitable support. Additionally, through ConnectiveOne, we present our platform concisely and introduce people to its activities, which has yielded positive results."
In the nonprofit sector, time is often measured in lives. When there is an urgent need to raise funds for medical equipment or support defenders, the platform must respond instantly. Thanks to ConnectiveOne’s scenario builder, the dobro.ua team can independently add new projects, update campaign messages, and refresh chatbot content within minutes. Eliminating the need to involve developers for every change makes the foundation highly agile and effective in crisis situations.
Iryna Hutsal
Director of the charitable platform dobro.ua
For dobro.ua, it is critically important to ensure the uninterrupted operation of communication tools. "We actively support defenders and implement numerous military projects, which makes our platform a target for DDoS attacks. In such conditions, the stability of ConnectiveOne is a priority for us. We are grateful that throughout our collaboration, this tool has remained accessible without a single failure."
The experience of dobro.ua demonstrates how crucial innovation and automation are in the charitable sector. Using ConnectiveOne not only optimizes communication but also enhances the effectiveness of interactions with donors and partners.
Iryna Hutsal
Director of the charitable platform dobro.ua
dobro.ua is actively exploring the possibilities of implementing artificial intelligence to enhance its service and improve user interaction efficiency. Integrating AI will help optimize communication, automate processes, and make charity even more accessible.
Iryna advises other organizations aiming to improve their operational efficiency to consider ConnectiveOne as a tool for achieving this goal. This is especially important in the context of modern demands for speed and service quality, which are critical to the success of charitable projects.
Iryna Hutsal
Director of the charitable platform dobro.ua
